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Bra : Finding the right bra is no less than finding a soulmate. Lucky for you, Clovia has got 3000+ styles & 50+ sizes in 100+ designs & prints available online at your fingertips. Our bras are specifically crafted for Indian body types with premium quality fabrics. Whatever may be your outfit choice, we ... Read more


Bra for Women - Blending Comfort & Style Together

Clovia caters to women during all their life phases, right from teens to mothers & mothers-to-be.Throughout all of these phases, bras play an important part. They provide support to the breast, enhance the appearance of our outfits and help maintain a good posture. Clovia takes pride in the fact that we cater to Indian body types, understand their needs & preferences and create products that are loved by 50 lakh women. We recognize that everybody is unique & equally deserving of the best styles, prints & designs, thus we create trendy bras in sizes ranging from 28-44F. Choose from variety of bra types ranging from T-shirt, Push-up, Minimizer, Plunge, Plus size, Halter neck, Racerback & more all under one roof at the tip of your fingers. 

Picking a Perfectly Fitted Bra

Finding a bra that fits you right totally depends on you finding the right size. When you know your bust size, you can purchase a bra easily at a store or online. Bra sizes are not fixed for your entire life, they tend to fluctuate so you need to keep checking them from time to time. You can easily do it by yourself at home. For this, you will need a measuring tape and standing in front of the mirror, wearing a non-padded bra.

Step 1. Calculate your band size by measuring your waist where your bra band ends.
Step 2. Now measure the fullest part of your bust, through this you can calculate your bust/cup size.
With this method, you get two numbers, you can then use them to find the right size.

If the above method seems difficult to you, take the help of the Clovia Curve Fit tool. The tool asks some basic questions and tells you your correct bra size as per the size & shape of your breasts. 

Look out for these signs to make sure that the bra you are purchasing is right: 

  1. The cup should perfectly encase your breasts. If you notice any crease that means the cups are slightly loose. At the same time, if there are bulges on the sides or top, that means the bra is tight.
  2. The straps should not dig or feel loose on your shoulder. They should fit properly.

A well-fitted bra not only keeps you at comfort but also boosts your confidence.

Know the Types of Bra

Bras are broadly categorized into padded & non-padded. You can shop for various styles under these categories, namely: 

Sports Bra

Normal bras cannot fulfil your gym requirements. Sports bras are carefully designed keeping in mind the support, compression and flexibility that’s required during workouts and other physical activities.

T-Shirt Bra

A T-shirt bra typically comes with padded or non-padded cups. It protects modesty while providing a smooth & seamless effect under all your outfits. 

Push-Up Bra

Push-up bras come with different levels of padding to uplift your breasts & enhance your cleavage. 

Backless Bra

Designed for backless tops, this bra features a transparent back band and a G-hook for closure.

Strapless Bra

With shoulder-baring outfits, you need to wear a strapless bra. These bras have silicone taping on the inside that help it stay put and prevent it from slipping down.


It’s a blend of bra & crop top, usually styled as both Indian & western outfit. Mostly crafted with exquisite lace fabric, it can help enhance the look of your outfit.

Minimizer Bra 

It reduces the appearance of the bust by one cup size, provides compression & reduces breast projection. It redistributes mass & reshapes the breast. 

Full-Figure Bra

A full figure bra is designed specifically keeping in mind the needs of larger bust sizes. It has full cups that prevent spillage from all sides, broad straps that don’t dig into the skin and triple hook & eye closures at the back. Most of these bras even have broad underband & back back for extra support. 

While some of these styles are a staple in every women’s wardrobe, some others depend on one’s personal preference. Our bra styles are the perfect choice for women who value comfort & style.

Bra Fabric Options Available At Clovia

At Clovia, bras are constructed with high-quality materials be it fabric, hooks and adjusters. You can opt for breathable cotton, smooth second-skin feel polyamide, sheer powernet or intricate lace depending on your personal preference. 

Shop Stylish And Comfortable Bras With Clovia

Indulge in an effortless & trouble-free experience while purchasing the bras from Clovia. Placing an order, returns & exchanges are simple and can be easily done through our website & app. Clovia brings together a vast collection of trendy bra styles under one roof. These are crafted with the most premium fabrics and are designed to perfection for Indian body types. You can shop for your preferred bra type & styles in 100+ designs, prints & colours while being assured of the best quality. 


Q1. Why should women wear a bra? Is it necessary to wear a bra?
A1. Yes, wearing a bra is necessary for a woman for many reasons. Breast tissues only have mammary glands and fat tissues there is no bone there. Hence without proper support, they sag. Also doing any physical activity can be difficult without wearing a bra.

Q2. How many types of bras are there? Which is best for sagging breasts?
A2. There are more than 26 types of bras. Each of them serves a purpose. To prevent sagging you should wear a full support bra. Or an underwired bra also helps with sagging breasts.

Q3. Can I wear a bra while sleeping? Does sleeping without a bra increase breast size?
A3. Wearing a bra while sleeping is not recommended. However, there is no scientific reason that you should or should not wear a bra during the night. You should not wear any tight bra during sleep as it can restrict blood flow. Sleeping without a bra does not increase the size of your breasts. 

Q4. How do I know if my bra fits correctly?
A4. If your bra fits correctly your breasts won’t spill from the top or sides. Your band sits flat along the rib cage without digging or feeling loose. You can insert two fingers easily in your band and it still feels snugly fit. The same thing happens with your bands. You feel comfortable in your bra.

Q5. How to measure bra size? How do I find a bra that offers good support?
To find your true size take the Clovia curve fit test. This will help you find your bra size in just a few easy steps. After getting your bra size it’s time to try different bras and check the fitting.

Q6. How to wear a bra correctly?
A6. The best body posture when wearing a bra is to lean down. You should always hook all the clasps of the bra and make sure it’s neither too tight nor too loose. You should always make sure that the straps are adjusted according to your shoulder. Lift and adjust your breast fat to fit in the cups perfectly.

Q7. Which bra goes with all outfits?
A bra which is versatile and can be worn with many outfits is a t-shirt bra with detachable straps. T-shirt bras come in both padded and non-padded cups. Choose what suits you.

Q8. Which bra should I wear daily?
A8. A non-padded and non-wired T-shirt bra can be worn every day. 

Q9. When was the bra invented? What is the full name of a bra?
The modern bra, as we know it today, was invented in the early 20th century. The exact date and inventor of the bra are subjects of some debate, as different versions of breast support garments have been used throughout history. One significant milestone in bra history is the patenting of the "brassiere"(full name of bra) by Mary Phelps Jacob in 1914. She designed a garment made of silk handkerchiefs and ribbons, which provided an alternative to the restrictive corsets commonly worn at the time.

Q10. What type of bra should a 13-year-old wear?
A10. Teen girls should wear teen bras or beginner’s bras. This bra is crafted with very soft materials and doesn't have hook & eye closure. It comes in an easy-to-wear slip-on style. The bra has removable cups to protect modesty. 

Q11. Which bra is best for a heavy breast?
A11. A full-figure bra is best for heavy breasts. It has high centre gore and side wings. The cups provide full coverage to prevent bras from spilling. The back band is also wider than the regular one. Even the straps are wider.

Q12. How often should I replace my bras?
A12. Your breast size changes every six months. You should get a fit test done to get your new bra size. If it has changed then you must replace your old bras. If the size is still the same then you must replace your old bras within a year. 

Q13. How to take care of your bras?
A13. Do not machine wash your bra? Air dry them, do not dry them under direct sunlight for longer. Use mild detergent to wash them. Don’t hang your bras in the wardrobe rather organize them in a good manner so that pads won’t get creases. Do not iron your bra.

Read More about Bra

Bra Size Calculator: How to Measure Bra Size
Types of Bra: Know About All Bra Styles
Bra Size Chart: Find Your Accurate Bra Size
Bras For Saggy Breasts
Why do Women Wear Bra


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