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                    clovia logoClovia
Clovia Crafting #Underfashion.
Trusted Brand of over 4 Million women!

Crafting the Finest Lingerie & Skincare Products, Always!

Clovia is now the trusted lingerie brand and has garnered the love of 40Lc urban millennial Indian women. Not only lingerie, but Clovia also helps you find dreamy sleepwear & loungewear, high endurance activewear, shapewear & personal care products. The brand took the task of understanding India and its fits by offering solution-based premium innerwear for Indian women stuck with vanilla & one-size-fits-all innerwear options for generations. Be it bra, panty, activewear or nightwear, with our fits, style, comfort and fashion, we can add a little joy to a woman's lingerie experience and let her begin her day right, we think our job is DONE!

Online Shopping Destination For Lingerie & Personal Care

Clovia initially started with lingerie but is now expanding to products catering to women's hygiene and personal care. After extensive research and survey, our innovation team found Ayurvedic solutions to the topmost problems. Hence, we have curated a range of skincare, haircare and body care products and named it Skivia. The genesis of Skivia is to provide natural solution-based alternatives for high-end chemical products. Skivia is just like a modern sanskari woman who still loves grandmother's recipes as the world zooms past. This range of superfoods for skin & hair helps solve everyday as well as specific beauty needs. It has a wide range of face wash, face serums, face creams, body washes, body butter, hair oil, shampoos, conditioners, carrier oils and essential oils. This line of products is enriched with plant-based ayurvedic ingredients and is free of paraben, toxins and sulphate. Made in India, Skivia is a cruelty-free brand.

Clovia Lingerie Collection


Correct fit & sturdy build are the two elements one should look for in a bra. Rest, you have several styles to choose from like the ones mentioned:
Push-Up Bras: Perfect choice to give a gentle lift to your cleavage and to achieve the appearance of a bigger cup size. It makes the breast look rounder and fuller.
T-Shrit Bra: An ideal seamless padded bra option that helps protect modesty. It can be worn regularly under body-hugging outfits for a rounder silhouette minus the nipple show.
Bralettes: The new-age bra trend has garnered a lot of attention. While it provides low to medium support, it looks very fashionable. These longline bralettes are available in both padded & non-padded options and are great to be added to your lingerie wardrobe.
Non-Padded Bra: The epitome of comfort, this is the most preferred choice of Indian women for everyday innerwear. It is usually designed with double-layered cups to protect modesty.
Balconette Bra: The demi coverage cups and wide-set straps are perfect for deep square necklines or outfits with a wider neckline.
Full Figure Bras: Great choice of bra to eliminate nipple show and provide modest coverage. It offers excellent support to women with larger breasts.
Strapless Bra: An excellent pick for tricky clothes like off-shoulder, tube, cold shoulder, bardot, etc. They usually come with detachable straps to convert the bra into a regular bra. It is designed with silicon taping on the inner side to ensure the bra stays put.
Many more styles are waiting for you. Either you can shop that lingerie online or visit a nearby Clovia store.


The everyday feel of the panty should comprise comfort and eye-pleasing designs. And that’s what you find in Clovia panties. The given lingerie styles are appropriate in terms of appeal & quality.
Hipster Panties: A daily brief with medium coverage that's comfortable yet chic looking.
Bikini Panties: A super-stylish piece that comes with modest back coverage for a comfortable feel.
Thongs: This panty style works best under fitted clothes. It has no rear coverage, which is the perfect way to get rid of visible panty lines.
Boyshorts: This panty style features longer leg openings that cover the inner thighs and prevent chafing. They offer full rear coverage and can be worn under short skirts & dresses.

Bridal Lingerie Collection

Bridal Lingerie: Expertly crafted with exquisite fabric and designer styles apt for the occasion.
Babydoll: Also known as chemise, this one-piece nightwear style is apt for the new brides. It is often crafted from eye-pleasing fabrics like smooth satin, pretty laces or see-through powernet fabric.

Maternity Collection

Maternity Bras: Comes with a front flap for the convenience of feeding a baby while providing outstanding support at all times.
Maternity Panties: Skillfully designed to support the growing belly during pregnancy
Maternity Nightwear: Great choice for nursing your baby while not undressing every time you do it. The nightwear has concealed zip closure in the front for easy feeding access.

Teen Collection

Beginner’s Bra: Perfect choice for growing teenage girls. It has an effortless slip-on style and removable concealing for utmost comfort while providing much-needed support.

Clovia Activewear Collection

Sports Bra: A must-have style for women who work out regularly. It reduces bounce and provides additional support.
Tights: Neatly crafted from 4-way stretch fabric that'll allow you to have unrestricted movements while working out.
Active Tees: Excellently crafted with moisture-wicking fabric that is great for an intense workout routine. It helps you keep cool & dry at all times.
Active Shorts: Super comfy choices for hot summer days as they don't stick to the body.

Clovia Nightwear Collection

Nighties: Comfortable and breezy clothing that is great for lounging around and sleeping like a baby.
Tops & Pyjamas: The comfiest yet stylish sets of clothing that elevate your at-home chilling look. They are even great for running errands, as they are effortlessly chic.
Shorts: Fantastic choice of wear for the hot season that enables you to lounge comfortably without feeling too much heat.

Plus Size Collection

Clovia has an inclusive range of bras, panties, nightwear, and activewear & more in sizes ranging from S to XXL and 32A to 44D. There's something for everyone at Clovia!


Clovia Shapewear collection features tummy tuckers, saree shapers and 4-in-1 body shapers. They target the bulges around the waist, hips, thighs, and tummy, giving a seamless shape under fitted clothes. In addition, it is designed with inner silicon taping to provide an anti-slip grip and prevent roll-downs.

Clovia’s Personal Care Brand - Skivia

Body Care

Body Wash: Made with a combination of natural ingredients to thoroughly cleanse the skin while nourishing it.
Essential Oil: Refreshing and aromatic scents have a soothing effect, relax the mind, promote wellness, and elevate the mood.
Body Butter: Perfect choice to provide deep hydration to your skin, leaving it soft & supple looking. It is gentle on the skin and locks in moisture while reviving the skin texture.

Hair Care

Shampoo: Enriched with natural ingredients that cleanse the scalp while strengthening and nourishing the hair strands.
Conditioner: Ideal choice of hair moisturizer that repairs damage & dull hair, leaving them soft and manageable.

Face Care

Face Serum: Equipped with natural ingredients that work directly on your problem areas and treat skin concerns.
Face Wash: A must-have to gently remove dirt and combat acne-causing bacteria. It contains natural ingredients that work great with every skin type.
Face Mask: An extra layer of pampering that revives and repairs the skin and clears out the gunk accumulated over the week.

Why Choose Clovia?

With a problem-solving approach and a combined experience of over 100 years, the sole purpose of our lives is to serve the queen - our customer. We ensure the design-to-delivery experience of products crafted by Indian artisans, backed by global technology, to provide you with premium yet affordable products. Every Clovia product is crafted and improvised in coherence with customer feedback. Our direct sales strategy does away with mediators, making our highest-quality products affordable.

The Inception

Lingerie has always been talked about in hushed voices in our country. It is a pain for women to shop from neighbourhood lingerie stores which generally leads to awkward and embarrassing conversations.

It all started when we noticed how we never found bras of our size or fit at our local lingerie stores. So, what was a causal observation at first, slowly became a movement as more like-minded women endorsed the idea – yes, ladies' innerwear in India left much to desire.

Undergarments primarily are sold from small stores across India and mainly under a male gaze. Women could not ask what they wanted, or worse still, most did not know their correct size. There was an absolute lack of understanding of buying a bra or undergarment that fits your bust shape. Until recently, only vanilla options existed in the lingerie category, and anything that offered even a little bit extra by solution, design, or fashion was exorbitantly expensive. We felt that the evolution of the undergarment category had not kept pace with the fast-changing outerwear fashion, and there existed a significant gap in lingerie for women in India. Upon more profound research, we found that the existing distribution channels restricted the availability of the correct sizes of inner wear and the flow of customer feedback back to the lingerie brands, leading to a lack of innovation and variety.

We realized that an online platform for lingerie shopping could do wonders for women to pick the right size and fit of undergarments from the privacy of their homes with the proper assistance. It was also an excellent channel for us to understand the complex needs of Indian women divided by seasons, fashion choices, size and undergarments requirements. With the expansion of internet penetration in the country, online shopping in India has become a way of line. Also, the already existing gap in the lingerie business set the stage for us. So we decided to take the plunge into the world of lingerie, and Clovia happened! We started in 2013, and since then, there has been no looking back.

Mind To Wardrobe

Clovia is a full-stack lingerie brand, which controls every part of its supply chain from what we call a mind-to-wardrobe. We design in-house, hand-pick our raw materials and manufacture in exclusive controlled facilities, ensuring 4-levels of quality controls, and we sell through a host of sale channels.

Every product we create is first made in small quantities, monitored via a state-of-the-art backend technology, which predicts future sales (based on sales patterns and customer feedback) and recommends the styles and numbers that should be manufactured further.

To help our customers pick the bra with the perfect fit, we developed a tool called the Clovia bra size calculator. All you need to do is, mention the size of your band, your cup size, the features you look for in your size and voila - we provide you with the right bra size in just 2 min!

It led to the beginning of a trustworthy fast fashion brand that is low on cost (as the middlemen are cut out), high on consumer appeal (thanks to our years of combined design experience in-house), super-efficient on inventory and built entirely on consumer feedback. The cost that we save due to these efficient practices is transferred back to our customers in the form of a premium, affordable product.

Our Secret Sauce

Clovia has been built on three pillars that make us stand out among other lingerie brands:
  • In-house designing & production leading to strict quality control.
  • Smart technology.
  • Improvising based on customer feedback.

Our in-house design team works endlessly to create & innovate products that are high on style and comfort. We import fabrics, laces, and satins from different parts of the world but focus on manufacturing in India.

Clovia's USP is the variety of styles that we offer our customers. We launch 200+ styles per month, and more than 75% of our inventory is less than 30 days old, so the customer has fresh styles to choose from whenever she visits!

Besides online, today, Clovia is physically present nationwide in all leading chains and our exclusive retail outlets across the country – where you can try and buy at your convenience. Moreover, our online channel ensures a no-questions-asked return policy to help you choose the right fit. Celebrating curves with a solution-based approach to a girl's wardrobe from casual to work to sexy lingerie, Clovia today has extended its range from bras and panties to a host of other categories like sleepwear, loungewear, shapewear, swimwear as well as women activewear.

Clovia, as a brand, stands for offering joy. Our core thesis is to help our customers find joy in the little ways they can. We believe that if, with our colourful and comfortable fashion, we can add a little fun to a woman's lingerie wardrobe and let her begin her day right, we consider our job DONE! So what are you waiting for? Go #FindYourJoy!

“Cotton Non-Wired Non-Padded Printed Bra ” added to Bag.


“Cotton Non-Wired Non-Padded Printed Bra ” added to Bag.