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About Clovia

It’s the first to go on and the very last to come off. And in between, it slips into many roles. From naughtily winking at strangers to being your most loyal and ardent supporter. Accompanying you on your most memorable adventures, and taking their most intimate secrets safely back to the closet. Yes, honey, it is the lingerie we’re talking about.

Not the regular, boring whites, at the best of times ill-fitting, and riding up the wrong places – the kind that makes you itch or twitch in public. We’re talking smooth and silky, plush and pretty – the kind that fits your body like a glove and feels like your second skin. The kind that you hand-pick after hours of coordination with your mood. The kind that feels comfortably sexy, whether you’re admiring yourself, or are the object of someone else’s admiration.

If that’s the kind of relationship you share with your lingerie, you’ve got a little bit of Clovia in you!

Journey – Clovia Crafting #Underfashion | Fastest-Growing Lingerie Brand in India!

Clovia has come a long way and now is a part of a global fund with operations across continents. Clovia is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, Shapewear & Personal Care brand of over 30Lc urban millennial Indian women. Clovia took the task of understanding India and its fits by offering solution-based premium innerwear for Indian women stuck with vanilla & one-size-fits-all innerwear options for generations. If with our fits, style, comfort and fashion, we can add a little joy to a woman’s innerwear experience and let her begin her day right, we think our job is DONE!

Vision & Mission

The team here at Clovia is inspired and motivated to bring you beautiful lingerie that looks sexy, and always feels comfortable. Highlighting curves you never knew you had, in fabrics and cuts you never knew could so comfortably flatter you, we are committed to providing the high-fashion and premium lingerie that you deserve. 

We even give you the luxury of browsing through our collections online, in the privacy of your home and having your picks delivered right to your doorstep.

All parts of our briefs go through vigorous tests before being pieced together, and our premium lace choices become one with your skin under figure-hugging clothes. We design different bras, in different cuts and soft fabrics, to let you choose the balance and support you are looking for, basis the outfit you choose to wear them under. We’ve even got you covered and sometimes uncovered between the sheets, with international designs that take your shape for times of romance, while others come in soft fabrics, perfect to fall into a deep sleep in.

There’s a little bit of Clovia in all of us, and our intimates are not to be worn they are to be experienced.

Spreading Our Wings

Clovia initially started with lingerie but is now expanding to products catering to women’s hygiene and personal care. After extensive research and survey, our innovation team found ayurvedic solutions to the topmost problems. Hence, we have curated a range of skincare, haircare and body care products and named it Skivia. The genesis of Skivia is to provide natural solution-based alternatives for high-end chemical products. Skivia is just like a modern sanskari woman who still loves her grandmother’s recipes as the world zooms past. This range of superfoods for skin & hair helps solve everyday as well as specific beauty needs. It has a wide range of face wash, face serums, face creams, body washes, body butter, hair oil, shampoos, conditioners, carrier oils and essential oils. This line of products is enriched with plant-based ayurvedic ingredients and is free of paraben, toxins and sulphate. Made in India, Skivia is a cruelty-free brand.



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