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Evolution of Bra Trends- The Epic Journey Of Your Bra

Editorial Desk September 20, 2017 4 min read

If you have ever surfed the Bra wiki corners of the Internet then you would know that strapless, padded, push-up, silicon, lace is not the only versions of bra trends that exist. Bullet, corset, handkerchief to are versions of a bras! Amazed?

The evolution of your bra

1866

The first ever Bra was made of silk and wire and it appeared in Great Britain.

Silk Bra- 1866
Silk Bra- 1866

1869

Herminie Cadolle from France cut the corset into two parts and made corselet-gorge (that supported the breasts) and soutien- gorge (a bra with straps) and gave corset a makeover.

1907

The word ‘Brassiere’ appeared 1st time in American Vogue in the history of bras and got included in the Oxford English Dictionary.

1910

The 19-year-old socialite from New York, Mary Phelps Jacobs sew 2 silk handkerchiefs with pink silk ribbon and cord. Hence, ‘Backless Bra’ was created! She later sold the patent to Warner Brothers Corset Company for $1,500

Handkerchiefs-1907
Handkerchiefs-1907

1917

Women were asked to stop wearing corsets due to the shortage of metal in World War 1. The brassiere then became the alternative undergarment choice of women.

1920

Brassieres evolved into’ Bandeaus’. They flattened the bust and gave women an androgynous look.

1922

Ida Rosenthal, her husband William along with Enid Bisset created Maidenform. The modern system of cup sizes began from here as an important turn of events in the bra history timeline. The bras made during this time enhanced the natural form of the woman’s assets.

Cup Sizes- 1922
Cup Sizes- 1922

1930

Brassiere got popularly known as ‘Bra’ this year. Thus marking a milestone in the origin of Bra as a word.

1940

During World War 2 Bullet or Torpedo bras were invented to protect the women in working factories. The conical structure was specially designed for maximum protection.

Bullet Bras- 1940
Bullet Bras- 1940

1947

1st ever push up bra was invented by Frederick Mellinger.

Push-Up Bra -1947
Push-Up Bra -1947

1950

Actress Marilyn Monroe popularized the Sweater Girl look (wearing a bullet bra). This led to a sudden boom in the trend.

Marilyn Monroe in Bullet Bra- 1950.
Marilyn Monroe in Bullet Bra- 1950.

1968

‘Freedom Trashcan Protest’ happened during the Miss America Competition in Atlantic City Broadway. where 400 women threw their bras, make-up, hair sprays in the trash can to protest against societal pressure.

1977

Vermont University students Lisa Lindahl, Linda Mille and Polly Smith invented the 1st Sports bra and called it the Jogbra which was made out of 2 jog straps sewn together. Many famous lingerie brands were swoon over by the girls.

Sports Bra- 1977
Sports Bra- 1977

1990

Pop singer Madonna made a bold fashion statement at her Blond Ambition Tour. She flaunted her pointy cone bra corset (designed by Jean-Paul Gaultier )

Madonna in Cone Bra- 1990
Madonna in Cone Bra- 1990

2000

The Red Hot Fantasy Bra, valued at $15 million made from red satin and hand-cut Thai rubies and diamonds, got listed in the Guinness Book of Records as the most extravagant and expensive items of underwear ever created.

Most Expensive Bra- 2000
Most Expensive Bra- 2000

2013

The launch of Royal Fantasy Bra in the recent years’ worth $10 million amazed the world! Encrusted with 4200 precious stones set in 18 karat gold and a pear cut ruby at the centre.

Fantasy Semi-Precious Bra- 2013
Fantasy Semi-Precious Bra- 2013

2015

The modern world fashion took a drastic change and skimpy clothes were the new sexy! In such a case protecting modesty became a great task. Thanks to stick-on silicon bras that make the job so easy.

Silicone-Stick-On-Bra- 2015
Silicone-Stick-On-Bra- 2015

2017

Miley Cyrus shocked the entire world by ditching her bra and opting for heart-shaped glitter pasties.

 

Glitter Heart Pasties- 2017
Glitter Heart Pasties- 2017

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