ABRACADABRA – Life Story of a Bra
If you have ever surfed the ‘bra’ wiki corners of internet then would show you that strapless, padded, push-up, silicon, lace are not the only versions of bras that exist. Bullet, corset, handkerchief too are versions of a bra! Amazed? Wait till you get to know the life story of a bra.
When did the first bra come into existence and how has it evolved till today?
The first ever Bra was made of silk and wire and it appeared in the Great Britain.
Herminie Cadolle from France cut the corset into two parts and made corselet-gorge (that supported the breasts) and soutien- gorge (a bra with straps) and gave corset a makeover.
The word ‘Brassiere’ appeared 1st time in American Vogue in the history of bras. A year later it got included in the Oxford English Dictionary.
19 year old socialite from New York, Mary Phelps Jacobs sew 2 silk handkerchiefs with pink silk ribbon and cord. Hence, ‘Backless Style’ was created! She later sold the patent to Warner Brothers Corset Company for $1,500.
Since corsets had metal wired frames, women were asked to stop wearing corsets due to shortage of metal in World War 1. The brassiere then became the alternative undergarment choice of women.
Brassieres evolved into’ Bandeaus’. They flattened the bust and gave women an androgynous look.
Ida Rosenthal, her husband William along with Enid Bisset created Maidenform. The modern system of cup sizes began from here as an important turn of events in the bra history timeline. The brassiere made during this time enhanced the natural form of woman’s assets.
1930 is the year when brassiere was popularly know as bra.
To protect women during world war 2 conical structure bras were made.
1st ever push up style was invented by Frederick Mellinger.
Actress Marilyn Monroe popularized the Sweater Girl look (wearing a bullet style). This led to a sudden boom in the trend.
The famous ‘Freedom Trashcan Protest’ happened during Miss America Competition in Atlantic City Broadway. 400 women threw their bras, make-up, hair sprays in the trash can to protest against societal pressure.
Vermont University students Lisa Lindahl, Linda Mille and Polly Smith invented the 1st Sports bra and called it the Jogbra. Made out of 2 jog straps sewn together, it was indeed the talk of the town. Many famous lingerie brands were swoon over by the girls.
Pop singer Madonna made a bold fashion statement at her Blond Ambition Tour. She flaunted her pointy cone cup corset (designed by Jean-Paul Gaultier)
The Red Hot Fantasy Bra, valued at $15 million made from red satin and hand-cut Thai rubies and diamonds, got listed in the Guinness Book of Records as the most extravagant and expensive items of underwear ever created.
The launch of Royal Fantasy Bra in the recent years’ worth $10 million amazed the world! Encrusted with 4200 precious stones set in 18 karat gold and a pear cut ruby at the center.