About Clovia
It’s the first to go on and the very last to come off. And in between, it slips into many roles. From naughtily winking at strangers to being your most loyal and ardent supporter. Accompanying you on your most memorable adventures, and taking their most intimate secrets safely back to the closet. Yes, honey, it is the lingerie we’re talking about.
Not the regular, boring whites, at the best of times ill-fitting, and riding up the wrong places – the kind that makes you itch or twitch in public. We’re talking smooth and silky, plush and pretty – the kind that fits your body like a glove and feels like your second skin. The kind that you hand-pick after hours of coordination with your mood. The kind that feels comfortably sexy, whether you’re admiring yourself or are the muse of someone else’s admiration.
If that’s the kind of relationship you share with your lingerie, you’ve got a little bit of Clovia in you!
Journey – Clovia Crafting #Underfashion | Fastest-Growing Lingerie Brand in India!
Clovia has come a long way and is now a part of a global fund with operations across continents. Clovia is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, Shapewear & Personal Care brand of over 50 Lac urban millennial Indian women. Clovia took the task of understanding India and its fits by offering solution-based premium innerwear for Indian women, stuck with vanilla & one-size-fits-all innerwear options for generations. If with our fits, style, comfort and fashion, we can add a little joy to a woman’s innerwear experience and let her begin her day right, we think our job is DONE!
Vision & Mission
The team here at Clovia is inspired and motivated to bring you beautiful lingerie that looks sexy and always feels cosy. Highlighting your curves ever-so beautifully in the fabrics and cuts you never knew could so comfortably flatter you, we are committed to providing you with nothing but high-fashion and premium lingerie. And we can’t forget about the little sassiness that gets added to each piece we create for you.
We’ve even got you covered and sometimes uncovered between the sheets, with international designs that take your shape for times of romance, while others come in soft fabrics, perfect to fall into a deep sleep. With the luxury of browsing through our collections online, in the privacy of your home, you can have your picks delivered right to your doorstep.
So there’s a little bit of Clovia in all of us, and our intimates are not to be worn, they are to be experienced.
Spreading Our Wings
Though Clovia initially started as a lingerie brand, it is much more than that today. From personal intimate products to making the “underfashion” of men cooler and quirkier, here’s all that you can find here:
Bras
Correct fit & sturdy build are the two elements one should look for in a bra. We design different bras in different cuts and soft fabrics so you can choose the balance and support you are looking for based on the outfit you wear them under. From casual T-shirt bras to chic bralettes, from multiple types of sports bras to match your activities to push-up bras to highlight your curves, we’ve got you covered. Whether you are looking for feeding bras for new moms, minimiser bras for people with heavy busts, or strapless bras for flaunting your beauty bones in off-shoulder outfits, Clovia is your go-to stop. But if you are confused about your size, CloviaCurve Fit Test awaits you.
Briefs
The everyday feel of the panty shouldn’t comprise comfort and eye-pleasing designs. And that’s what Clovia is for. All parts of our briefs go through vigorous tests before being pieced together. Whether you are going for granny panties for basic wear, sexy lace-adorned thongs for date nights, seamless panties for a sleek look, and many more, choose among the various options we’ve for you.
Nightwear
Slipping into your comfy nightwear after you’ve had a long day is not something to be missed, but what if you still want to look all cute and still-ready to slay when stepping out? Our nightwear ensures you get both of the worlds – comfort and style for each one, whether you are a single girly, a committed partner, or a new mom. If you are a PJ person, we’re ready to leave you in awe with the many options we have from basic tops & pyjama sets to styles like kurti top, peplum top, etc. For someone who’s into nightdresses, find them in quirky prints crafted from breathable cotton or sultry babydolls crafted from exquisite lace fabric – get just what you need.
Activewear
For the fitness enthusiasts who also love being fashion-forward, we have a whole lot range of activewear comprising sports bras, tights, T-shirts, jackets, etc. Neatly crafted from 4-way stretch fabric that’ll allow you to have unrestricted movements while working out, their moisture-wicking quality keeps you cool and dry at all times. They are also crafted with anti-static technology that ensures no clinginess on your skin, so you stay focused on getting healthier and/or your dream body type.
Shapewear
Clovia Shapewear collection features tummy tuckers, saree shapers, 4-in-1 body shapers, etc. They target the bulges around the waist, hips, thighs, and tummy, giving a seamless shape under fitted clothes. In addition, they are designed with inner silicon taping to provide an anti-slip grip and prevent roll-downs. These shapewear ensures breathability while giving you a sleek look.
Intimate Care
With Skivia, we offer a comprehensive range of body, hair, and face care products to elevate your self-care routine. Made from natural ingredients, they don’t just “beautify” you but also nourish your skin and hair. Varying from non-sticky body butters to original rose water to hair strengthening shampoos and smoothening conditioners – you are going to love Skivia. We absolutely cannot forget the many sanitary items at Clovia that make your lives easier – our rash-free sanctuary pads, maternity breast pads, panty liners, etc.
Kidswear
Launching kidswear was one baby step towards becoming a lifestyle brand. Following the successful launch of Skivia, we introduced Clovia Cubs, featuring fun nightwear for kids, crafted with the finest 100% cotton fabric. The collection focuses on both comfort and quirkiness. The pun-intended prints are sure to make people ask, ‘Where did you get that?’ Yes, Clovia Cubs prints are just that good.
Men’s Innerwear
While we were busy making our mark in the wardrobes of 50 lac women, men were constantly asking us to create something for them. This led to the launch of John Players: a fun range of briefs, trunks, and vests for men. The idea behind John Players is to add a touch of fun to men’s wardrobes, especially their underwear collection. For ages, men have settled for boring underwear, but not anymore with John Players. Choose from a variety of fun prints, official merchandise from sports clubs, and even Marvel themes.
Exclusive
Clovia merchandise is available at offline stores across the country. The exclusive in-store range is also available online. The ultra-premium range is crafted with high-grade materials and backed by international technology. You can now shop for Clovia Exclusive products on our app, website, or at your nearest Clovia store.
Clovia – Your Innerwear Bestfriend
Lingerie has always been talked about in hushed voices in our country. It is a pain for women to shop from neighbourhood lingerie stores, which generally leads to awkward and embarrassing conversations. With a problem-solving approach and a combined experience of over 100 years, the sole purpose of Clovia is to serve the queen – our customer. We ensure the design-to-delivery experience of products crafted by Indian artisans, backed by global technology, to provide you with premium yet affordable products. Now that we’ve given you so many reasons to shop with us, don’t wait anymore and get your favourites delivered to your doorstep. However, if you are still confused and would like to get a touch-and-feel experience, you can visit our store nearest to you.
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