Mr. Abhay Batra, Chief Financial Officer, Clovia,— A True CX Leader

From CA to CX, Abhay Batra, a member of the ICAI, talks about his amazing growth journey from consulting firms to the ecommerce industry. Now being the Chief Financial Officer at Purple Panda Fashions Pvt. Ltd., he talks about the core focus of the brand and what it stands for i.e., to provide premium affordable underfashion essentials to all the women out there. He also highlights the various challenges that the brand comes across due to differences in body shapes, preferences, colours, sizes, and how Clovia passes all the hurdles.