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About Clovia

It’s the first thing you want to rip off the moment you get home… and yet, it’s the first thing that goes on every single morning. Ah, the love-hate relationship we all share with our bras. Can’t live without them, and frankly, can’t live with them — unless it’s a Clovia.

At Clovia, we get it. We know the silent sigh of relief when a bad bra comes off, and the secret confidence boost when the right one goes on. That’s why we’ve made it our mission to create lingerie that doesn’t just play along — it supports, flatters, and feels like a second skin. No riding up, no pinching, no awkward adjustments in public. Just smooth, pretty, and plush pieces that wink at your mood and hug your curves just right.
Because lingerie isn’t just fabric — it’s your most loyal supporter, your little secret weapon, and sometimes, the spark behind your best adventures. And with Clovia, it’s love at first fit.

Journey – Clovia Crafting #Underfashion | Fastest-Growing Lingerie Brand in India!

From decoding the love-hate bra relationship to reimagining how lingerie fits and feels, Clovia has come a long way. What started as a mission to bring solution-based, stylish innerwear to Indian women has now grown into one of India’s fastest-growing lingerie brands, trusted by over 50 lakh millennial women. Today, Clovia is a proud part of a global fund with operations across continents — but at heart, we remain committed to understanding India and its unique fits.
Because we get it — Indian women have been stuck with vanilla, one-size-fits-all options for too long. That’s why Clovia crafts bras designed for 9 different body types, offering over 1000+ styles and 50+ sizes across bras, briefs, sleepwear, activewear & more. If with our fit, comfort, and a dash of fashion, we can help a woman start her day with confidence and end it with comfort, we think our job is done.

Vision & Mission

We Clovians, we are on a mission to create lingerie that doesn’t just look pretty — it feels like pure comfort against your skin. Designed to flatter your curves with fabrics and cuts, our pieces blend high fashion with everyday comfort, all at shockingly affordable prices that make indulgence feel guilt-free. And because we believe happiness is every woman’s superpower, every piece is thoughtfully crafted to bring a little smile to your face — a little dollop of joy stitched right in.
With each step of growth that we take, our goal is to expand our solution-based offerings across categories of lingerie, sleepwear, activewear, and more — all while keeping comfort, fit, and affordability at the heart of everything we do.
Clovia is proudly a brand made in India with a strong backing of international technology and a proven omnichannel model as it continues to grow its reach across the country and beyond. Looking ahead, Clovia aims to be more easily available in 4,000 multi-brand outlets and 2,000 LFS (Large Format Stores). Because for us, it’s not just about what you wear but also about how you feel, we craft each piece to turn your everyday moments into something a little more beautiful.

Spreading Our Wings

Clovia’s design and production process is based on an amalgamation of fashion and technology. Today, our offerings include more than 5,000 online product styles based on our feedback-led design approach that processes over 1 mn product feedbacks and 140 mn other customer-profile data points to iterate on our fits and design collection, and backed by our proprietary “Clovia Curve Fit Test”. We have a 3x faster production rate with the integration of a technologically enabled omnichannel. With a customer base of 3 million+ customers across online and offline in 57+ cities, we have 80+ exclusive brand outlets, with 5000 + retail touchpoints. Clovia is also amongst the top sellers at Myntra, Nykaa, Flipkart, Amazon, etc, along with quick commerce companies like Zepto and Blinkit. With that said, we ship approximately 1.3 million products each month, selling one every second.

Categories – What do we offer

When you come to Clovia, be ready for a number of options to choose from among all the categories we have to offer. Here’s a glance at what’s in it for you:

Bras

At Clovia, we know a good bra can make your day. That’s why we design for real bodies, real needs, and real outfits. From everyday T-shirt bras and chic bralettes to high-performance sports bras and curve-enhancing push-ups, there’s a style for every shape and mood. With 2000+ options, 50+ sizes, and a fit designed for 9 body types — we’re here to support, lift, and flatter. Need help choosing? CloviaCurve Fit Test makes finding your perfect fit a breeze.

Briefs

Whether you’re a full-coverage fan or a lace-thong loyalist, Clovia briefs bring together ultra-soft fabrics and fits that feel as good as they look. From no-show seamless styles to flirty high cuts, each pair is designed to stay comfy all day — and cute enough to show off (if you’re into that).

Nightwear

From Netflix marathons to midnight snack runs, our nightwear is made to match your mood. Think breathable cotton PJ sets, peppy prints, flirty babydolls, and cosy lounge dresses — perfect for curling up or stepping out in chill mode. Comfort? Always. Style? Absolutely.

Activewear

Our activewear doesn’t just perform — it flexes with your lifestyle. Built with 4-way stretch, moisture-wicking fabric, and anti-static technology, these pieces keep you cool and confident whether you’re lifting, stretching, or brunching post-workout. Sports bras, tights, jackets, tees & more — fit meets fashion, with zero distractions.
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Swimwear

Dive right into being your confident self with Clovia swimwear for your ultimate summer vacays. Designed to suit Indian body types and lifestyles, our pieces offer just the right support, flattering fit, and functional features like quick-dry, eye-catching styles, etc., that move with you. Whether you are basking in the sun or splashing in the pool, you will feel secure, stylish, and completely yourself.swimwear

Shapewear

If you are looking for a shape support without the pain of squeezing, Clovia shapewear is what you need. Designed to hold you just right, it smoothens, sculpts, and enhances your natural shape while retaining breathability. From saree shapers to full-body slimmers, our pieces stay put, keep you comfy, and provide a sleek look under outfits. The silicone taping ensures a secure, no-roll fit so you can wear what you love without second-guessing.
shapewear

Exclusive In-Store Collection

Clovia merchandise is available at offline stores across the country. The exclusive in-store range is also available online. Crafted with high-grade materials, irresistible styles, and fits that are especially made for you, you can shop our ultra-premium range categorised as Clovia Exclusive products on our app, website, or at your nearest Clovia store.

Extension from the House of Clovia

There’s more to Clovia than just lingerie. Here’s more of what you can find with:

Skivia – Personal & Intimate Care

Skivia is Clovia’s mindful step that deals with personal and intimate care products made from natural ingredients and free from harsh chemicals. They support your daily self-care rituals and encourage a holistic approach that celebrates individuality and promotes confidence. Take it as a reminder to prioritise your well-being.

Clovia Cubs – Kidswear

Clovia Cubs is a way to make your kiddos feel love and comfort, wrapped in the comfiest nightwear collection made of 100% cotton fabric. We bring the same commitment to comfort and quality to children’s wear with playful prints and cute styles, making bedtime a delightful experience. Through our collection, we aim to support their active lifestyle while their personalities remarkably and unapologetically shine.

John Players – Men’s Innerwear

John Players from the House of Clovia is an attempt to help men beyond the basics. We reimagine men’s innerwear by combining comfort with contemporary designs. The collections offer a variety of styles ranging from classic briefs to modern trunks crafted from breathable fabrics, subtle & quirky prints, and commendable fits. John Players cater to men who value both functionality and a touch of persona style in their everyday essentials.

Clovia – Your Innerwear Bestfriend

At Clovia, we’ve turned a once-hushed conversation into a bold celebration of comfort, confidence, and choice. With deep-rooted fit expertise, smart tech, and in-house design powered by Indian craftsmanship, we deliver intimate wear and wellness solutions that actually work — and feel amazing. Whether you shop online or step into one of our many stores, Clovia is here to make you feel seen, supported, and truly at ease. Ready when you are. Still confused and would like to get a touch-and-feel experience? You can visit our store nearest to you.

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