High-Impact Sports Bra
Why a High-Impact Sports Bra is a Must for Running, HIIT & More?
June 3, 2025

Ever felt an awkward bouncing during jumping jack? Yep, we all have been there and it’s not just awkward but painful too. If a high-intensity workout leaves your chest sore and painful, chances are you’re not wearing the right kind of sports bra. Regular bras aren’t made for jumps or sprints. Without the right kind …

2025’s Must-Have PJs for Hot Summer Nights
2025’s Must-Have PJs for Hot Summer Nights
May 28, 2025

After a day of juggling work, traffic, and to-do lists, there’s your only bestie waiting at home for you – your good old T-shirt and PJ. Nothing feels more relaxing than sliding into your comfiest pair of Pjs, doesn’t it? And if those PJs come in cute prints, cool colours and soft summery fabrics, then …

Trendy Spring/Summer-Inspired Nightdress Styles for 2025
March 28, 2025

Spring’s in full bloom, and with it, a splash of fresh energy and refreshing aroma in the air! Daisies are dancing, the sun’s lingering a little longer, and we’re getting all excited for those new breezy, flowy, and refreshing floral dresses. Isn’t it? So, why limit spring/summer style to just your daytime look? Think of …

lingerie brand
7 Things I Didn’t Know About Lingerie Before Joining a Lingerie Brand
March 26, 2025

I always thought lingerie was JUST about lace, bows, and spicy date nights, but honey, I was sooooo wrong. Here are 7 things that I didn’t know about lingerie before I started working here at Clovia. From GRANNY PANTIES (it’s not what you’re thinking), to minimizer bras (I’ve never ever heard of this), the boob …

Backless Bra
Top 5 Backless Bras for Every Girl
December 19, 2024

Want to wear your favourite backless dress but not sure what to wear inside it? With many options available – Backless bras, low-back bras or invisi bras, finding your perfect size can be overwhelming and confusing.  Well, you are not alone as many women go through the same struggle to find the right bra to …

Best Nightwear to Sleigh this Christmas
Best Nightwear to Sleigh this Christmas
December 11, 2024

Christmas is all about wearing Christmas-themed nightwear and Pjs, decorating Xmas trees, and baking your favourite rum cake and cookies! There’s nothing better than spending an evening at home, snuggled up in your favourite Christmas Pjs with a cup of hot chocolate and fluffy marshmallows and a feel-good movie to watch. And if you want …

Hipster vs. Bikini Panties
Hipster vs. Bikini Panties: Which Style Is Your Perfect Match?
December 6, 2024

Choosing panties from various styles and types feels exciting but also tough! Don’t you agree? Right now you’re probably scratching your head, and thinking too much about choosing between the two super popular cheeky styles: hipster and bikini underwear. You might be wondering what exactly is the difference between these styles. Don’t worry sweeties, I’ve …

Buying Guide for Hipster Panties
The Ultimate Buying Guide for Hipster Panties
December 3, 2024

Panties are essential undergarments worn by women to cover their genital area. And when it comes to choosing the right brief style from a different bunch of options, hipster panties are one of the most demanded innerwear. They are getting popular and the most go-to choice among many women. After all, they are most comfortable …

Maternity Bra and Normal Bra
Know the Difference between Maternity Bra and Normal Bra
November 28, 2024

Do I need a new bra during pregnancy? Most likely! Like the rest of your body, your breasts are changing too, becoming bigger and more sensitive to the touch. With the weight gain, an expanding rib cage, and, later in pregnancy, mammary glands that are preparing to make milk for your baby. One common thing for …

Common Nursing Bra Shopping Mistakes
Common Nursing Bra Shopping Mistakes Moms Make & How to Avoid Them
November 25, 2024

I know it’s really exciting and overwhelming to bring your newborn baby home. Watching them exploring, laughing, crying and growing up is quite overwhelming. Feeding them is another story. But you need to change many things in your home, wardrobe and lifestyle for your tiny one. While shopping as a new mom, a nursing bra …

5 Lingerie Must-Haves In Your Winter Wardrobe
5 Lingerie Must- Haves In Your Winter Wardrobe
November 19, 2024

Ladies! A new season of lingerie is ready to dawn upon you. And guess what’s on the to-do list? Get up and get ready to update your wardrobe (literally) with the new and flirty winter colours, prints, fabrics and designs. It’s time to spice up the chilly winter nights with the perfect lingerie sets. Let your …

Tights for Workout
Why Tights Are a Must-Have for Your Winter Workouts & Yoga | Winter Clothing
November 11, 2024

Winter, a time for curling up under a cozy blanket with a steaming cup of masala chai, the warmth of the spices filling your senses, and indulging in flaky parathas drenched in ghee. It’s the season when the thought of leaving the warmth of that cozy bed seems impossible, let alone hitting the gym. But …

Top Reasons to Wear Gym Clothes When You Exercise
October 24, 2024

You’ve probably heard the phrase “Dress for success,” and it applies to what you wear in the gym! What you wear makes a strong visual statement about how you and the observer perceive you, which overall impacts your performance. That’s why you must wear the RIGHT type of workout clothes. But when it comes to …

Lingerie Navratri & Durga Pujo Looks
Lingerie Solutions Decoded for Navratri & Durga Pujo Looks
September 16, 2024

October officially rings in two of the biggest festivals in India, Navratri and Bengali’s priyo Durga Pujo. It’s the time when fashion takes centre stage and excitement builds up among girls for dolling up in their most gorgeous outfits, be it for dandiya nights or Durga pujo pandal hopping. There are numerous Navratri outfits options …

Myths of T-shirt Bra
Myths about a T-shirt Bra

Everywhere you look, there are myths woven into our surroundings. Sometimes people think they’ve seen or heard something that doesn’t exist. Just like Santa Claus and his reindeer flying through the night, making secret deliveries, even hiding tiny treasures in socks, just for fun and for that BIG SMILE on those kids’ faces. Just like …