{"id":4064,"date":"2018-05-29T20:03:25","date_gmt":"2018-05-29T14:33:25","guid":{"rendered":"https:\/\/www.clovia.com\/blog\/?p=4064"},"modified":"2025-09-29T13:30:58","modified_gmt":"2025-09-29T08:00:58","slug":"yes-we-work-for-a-lingerie-brand","status":"publish","type":"post","link":"https:\/\/www.clovia.com\/blog\/yes-we-work-for-a-lingerie-brand\/","title":{"rendered":"Yes, We Work For A Lingerie Brand!"},"content":{"rendered":"

Where did all this lingerie come from? No, it wasn\u2019t god sent! There were people like you and me who thought of bringing this tiny bit of love into your wardrobe. There are millions of people working in this industry, not just the designers or the job workers but also the marketing, sales, operations, warehouses, content people, creative and what not. But there is a lot of taboo that comes along with this product and people don\u2019t know how to behave when talked to on this topic. Here are few of my personal favourites:<\/p>\n

Laundry Website\/Loungarie Website\/Lingaree Website<\/strong><\/h2>\n


\nI have heard all forms of lingerie. There was this interview where the candidate continued to refer to us \u201claundry website\u201d. She had no clue how to pronounce lingerie. I wonder if she even knew what does the word lingerie mean? Also, she was interviewing for the post of a Content Writer, so that was the cherry on the cake.<\/p>\n

Lads and Lingerie<\/strong><\/h2>\n

When Shawn (name changed for his parents still don\u2019t know where he works) joined us in our data team and was found on Wikipedia reading about ‘Bikini’ and ‘Thong’ to understand the product.
\n<\/p>\n

Or, the range of emotions I saw on Lucky\u2019s face (name changed for obvious reasons), our catalogue team member when he was given a\u00a0thong\u00a0sample that had just come in back from photo shoot Needless to say, that he was aware that a model has just taken it off.<\/p>\n

Or, when two very hard working geeks were discussing certain site filters that must appear for size 36D.
\nOr my favourite, when in a meeting with a VC you ask him to hold the\u00a0lace bra<\/a>\u00a0and see for himself how good the quality is. You know how we can\u2019t quote any name or give a pic here.<\/p>\n

Nosy Uncles (and aunties)<\/strong><\/h2>\n

The first question they ask is, where do you work? I happily answer, Uncle, \u2018I work for a\u00a0lingerie brand\u2019! Blank. What now? Lingerie? They usually have never heard of this word. So I happily go on explaining, we sell\u00a0bras,\u00a0briefs,\u00a0shapewear\u00a0basically everything under the dress and yes, steamy\u00a0nightwear\u00a0too. BOOM!! Pin Drop Silence!! You have not only managed to zip it for this nozy uncle, but you have also managed to make it to the out-of-control, crazy-young-girls list. I wonder if his silence means he would also prefer to have a guy sell lingerie to the wife? BTW, this approach does not work with Auntys. They, in a very surprise move, start to talk of their sizes and how no bra seems to support them. This time I am silent. Or was, now I use these opportunities to do a thorough consumer research.<\/p>\n