{"id":3774,"date":"2018-05-28T12:05:35","date_gmt":"2018-05-28T06:35:35","guid":{"rendered":"https:\/\/www.clovia.com\/blog\/?p=3774"},"modified":"2024-04-09T15:47:04","modified_gmt":"2024-04-09T10:17:04","slug":"abracadabra-life-story-of-a-bra","status":"publish","type":"post","link":"https:\/\/www.clovia.com\/blog\/abracadabra-life-story-of-a-bra\/","title":{"rendered":"ABRACADABRA – Life Story of a Bra"},"content":{"rendered":"

If you have ever surfed the ‘bra’ wiki corners of internet then would show you that strapless, padded, push-up, silicon, lace are not the only versions of bras that exist. Bullet, corset, handkerchief too are versions of a bra! Amazed? Wait till you get to know the life story of a bra.<\/p>\n

When did the first bra come into existence and how has it evolved till today?<\/strong>
\n1866<\/b>
\nThe first ever Bra was made of silk and wire and it appeared in the Great Britain.
\n\"1866\"<\/p>\n

1869<\/b>
\nHerminie Cadolle from France cut the corset into two parts and made corselet-gorge (that supported the breasts) and soutien-gorge (a bra with straps) and gave the corset a makeover.<\/p>\n

1907<\/b>
\nThe word \u2018Brassiere\u2019 appeared 1st time in American Vogue in the history of\u00a0bras. A year later it got included in the Oxford English Dictionary.<\/p>\n

1910<\/b>
\n19 year old socialite from New York, Mary Phelps Jacobs sew 2 silk handkerchiefs with pink silk ribbon and cord. Hence, \u2018Backless Style<\/a>\u2019 was created! She later sold the patent to Warner Brothers Corset Company for $1,500.
\n\"1910\"<\/p>\n

1917<\/b><\/h2>\n

Since corsets had metal-wired frames, women were asked to stop wearing corsets due to the shortage of metal in World War 1. The brassiere then became the alternative undergarment choice of women.<\/p>\n

1920<\/b><\/h2>\n

Brassieres evolved into\u2019 Bandeaus\u2019. They flattened the bust and gave women an androgynous look.<\/p>\n

1922<\/b><\/h2>\n

Ida Rosenthal, her husband William along with Enid Bisset created Maidenform. The modern system of cup sizes began from here as an important turn of events in the bra history timeline. The\u00a0brassiere<\/a> made during this time enhanced the natural form of women’s breasts.
\n\"1922\"<\/p>\n

1930<\/b><\/h2>\n

1930 was the year when a brassiere was popularly known as a bra.<\/p>\n

1940<\/b><\/h2>\n

To protect women during World War 2 conical structure bras were made.<\/p>\n

\"1940\"<\/p>\n

1947<\/b><\/h2>\n

1st ever\u00a0push up style<\/a>\u00a0was invented by Frederick Mellinger.
\n\"1947\"<\/p>\n

1950<\/b><\/h2>\n

Actress Marilyn Monroe popularized the Sweater Girl look (wearing a bullet style). This led to a sudden boom in the trend.
\n\"1950\"<\/p>\n

1968<\/b><\/h2>\n

The famous \u2018Freedom Trashcan Protest\u2019 happened during the Miss America Competition in Atlantic City Broadway. 400 women threw their bras, make-up, and hair sprays in the trash can to protest against societal pressure.<\/p>\n

\"1968\"<\/p>\n

1977<\/b><\/h2>\n

Vermont University students Lisa Lindahl, Linda Mille and Polly Smith invented the 1st\u00a0Sports bra<\/a>\u00a0and called it the Jogbra. Made out of 2 jog straps sewn together, it was indeed the talk of the town. Many famous\u00a0lingerie<\/a> brands were swooned over by the girls.<\/p>\n

\"1977\"<\/p>\n

1990<\/b><\/h2>\n

Pop singer Madonna made a bold fashion statement at her Blond Ambition Tour. She flaunted her pointy cone cup corset (designed by Jean-Paul Gaultier)<\/p>\n

\"1990\"<\/p>\n

2000<\/b><\/h2>\n

The Red Hot Fantasy Bra, valued at $15 million and made from red satin and hand-cut Thai rubies and diamonds, was listed in the Guinness Book of Records as one the most extravagant and expensive items of underwear ever created.<\/p>\n

\"2000\"
\n[insert_php]
\n$url = ‘http:\/\/’ . $_SERVER[‘SERVER_NAME’] . $_SERVER[‘REQUEST_URI’];
\nif (strpos($url,’\/amp’) !== false) {
\necho ‘
\n‘;
\n} else {
\necho ‘