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Why Do People ACTUALLY Buy An iPhone?

A brand like Apple, with it’s worlwide sensation “iPhone” has not just charmed the consumers with the design, technology or user-interface but has striked some chord in their consumers’ brains as well. Whenever a new model of the phone is launched, there are queues of people outside the store. Why do you think that is? It is widely due to a behaviour called “self-signaling”, implying owning an iPhone could signal who we are to the people around us or how we want them to perceive how we are.

Sara Johnson

Sara Johnson

Content Writer at Clovia
Sara is a literature graduate who's passionate about creating art, be it with words or paints. She weaves words into beautiful patterns that's sure to get you hooked.
Sara Johnson

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