aBRAcadabra - Life story
Caring for your bra

Strapless, padded, pushup, silicon, lace are not the only versions of bras that exist. Bullet, corset, handkerchief too are versions of a bra! Amazed? Wait till you get to know the life story of a bra.

1866

Made of silk and wire, 1st ever bra appeared in Great Britain.

1869

Herminie Cadolle from France cut the corset into two parts and made corselet-gorge (that supported the breasts) and soutien- gorge (a bra with straps) and gave corset a makeover.


1907

The word ‘Brassiere’ appeared 1st time in American Vogue. A year later it got included in the Oxford English Dictionary.


1910

19 year old socialite from New York, Mary Phelps Jacobs sew 2 silk handkerchiefs with pink silk ribbon and cord. Hence, ‘Backless Bra’ was created! She later sold the patent to Warner Brothers Corset Company for $1,500.

1917

Since corsets had metal wired frames, women were asked to stop wearing corsets due to shortage of metal in World War 1. The brassiere then became the alternative undergarment choice of women.


1920

Brassieres evolved into’ Bandeaus’. They flattened the bust and gave women an androgynous look.


1922

Ida Rosenthal, her husband William along with Enid Bisset created Maidenform. The modern system of cup sizes began from here. The bras made during this time enhanced the natural form of woman’s assets.

1930

Brassiere got popularly known as ‘Bra’.


1940

To protect the women working factories during World War 2, Bullet or Torpedo bras were invented. They were conical in structure and were designed for maximum protection.

1947

1st ever push up bra was invented by Frederick Mellinger.

1950

Actress Marilyn Monroe popularized the Sweater Girl look (wearing a bullet bra). This led to a sudden boom in the trend.

1968

The famous ‘Freedom Trashcan Protest’ happened during Miss America Competition in Atlantic City Broadway. 400 women threw their bras, makeup, hair sprays in the trash can to protest against societal pressure.

1977

Vermont University students Lisa Lindahl, Linda Mille and Polly Smith invented the 1st Sports bra and called it the Jogbra. It was made out of 2 jog straps sewn together. Many famous lingerie brands were swoon over by the girls.

1990

Pop singer Madonna made a bold fashion statement at her Blond Ambition Tour. She flaunted her pointy cone bra corset (designed by Jean-Paul Gaultier )

2000

The Red Hot Fantasy Bra, valued at $15 million made from red satin and hand-cut Thai rubies and diamonds, got listed in the Guinness Book of Records as the most extravagant and expensive items of underwear ever created.

2013

The launch of Royal Fantasy Bra in the recent years’ worth $10 million amazed the world! It was encrusted with 4200 precious stones set in 18 karat gold and a pear cut ruby at the center.

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