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Push up bras are specially designed to support the breasts in a way that enhances cleavage. The cleavage is a femininity defining curve, and so one cannot let it sag. Push up bras are a type of demi cup bras that hold the breasts at an angle that accentuate the cleavage. The push up effect can be brought upon by either the underwire used or through added help of pads in the cups. The push ups range from light-effect to heavy-effect depending on your choice.Show the cleavage in style with our wide range of push up bras.